wtf? moment brought to you by Ketel One

So I'm watching The Daily Show on Hulu and the commercials between the segments are for Ketel One vodka. I'm a vodka girl and have nothing against Ketel One but I was struck by how gender specific their marketing was. They made no mention of women in any of the three commercials I saw and all the ads focus exclusively on men as their subjects only using women as sex objects in passing.

I couldn't help but feel slightly unnerved that a brand would market itself as gender specific especially a brand of food/liquor. It just doesn't seem right.

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